Chair, CPG Experience Council
Help shape the ultimate perception on how to professionalize experience in this channel.
Educate frontline CPG workers using a global set of benchmarks for businesses to consistently measure and improve.
Utilize the CPG Experience Trust Mark to give your channel partners confidence and ultimately raise industry standards.
Our concept for creating the Trust Mark is to set minimum standards for customer and consumer experience.
By the CPG Experience Council applying our Trust Mark, we promise to offer traditional trade independents a range of best practices through constant open dialogue, a space to build on other’s ideas with honest feedback, educational resources for CPG workers, and above all, hold members accountable for our minimum standards when applying the Trust Mark certification.
Supplying a Foundation For Thousands Of Independent Outlets
Check out the latest resources from the CPG Experience Council covering a wide range of CPG topics and news.
One Acronym You'll Want to Know in CPG—CLiCS
What is the CPG Experience Council?
Nigel talks about the mission of the CPG Experience Council and the impact it can have on the Consumer Packaged Goods industry as a whole.
Trust = Revenue
Nigel and Adam chat about the pivotal role trust plays in all B2B relationships. Not only that, how CPG Experience practitioners can use this trust to increase their revenue in the process.
NPS® in CPG? Absolutely!
Nigel and Adam chat about NPS and how it can increase revenue in CPG. With most CPG companies, promoters are worth 2x more than detractors!
What's Your Belief System?
Nigel and Adam chat about what drives success. The companies that excel believe that a great employee experience feeds a better customer experience.
Nigel and Adam chat about how your B2B supply chain relationships can make or break your consumer experience. CLiCS gives you a framework to succeed!